Evaluation

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
During the making of my film, my basic understanding of films and thier conventions comes from real media products that I have experienced and drawn knowledge/opinions from. This means that I have designed the film around using the same forms and conventions. I developed these in a personal sense by learing about more complicated on-screen proceedures such as the 180 degree rule which I have demonstrated knowledge of, shot reverse-shot which I have deomstrated and match-on-action which has also been displayed. Seeing as this project was to display understanding of the syllabus taught, I chose not to challenge any of the main forms and conventions. If I were to pick out one example that I have used that would not usually bee seen in a 'real' media product, it would be the out-take style ending to my film which is meant more to give a humerous spin to the last scene than to be taken as a serious part of the production and is easily removable.

• How does your media product represent particular social groups?
My film is based around the type of characters that could have been found in Victoria college around the time it was founded, diciplinarian teachers and grovelling, scared young children. These are social groups that have been established by historic films, documentaries and the way in which actors portray these characters. The upper class accents and strict, public school teachers stereo-typically represent the characters I have in my film as well as things like body language and the angle from which I have shot the scenes from, to create the illusion that the over-powering teacher is taller and more prominant than the insignificant student.

• What kind of media institution might distribute your media product and why?
My media product is a short film that could be used as a taster clip for the full, feature length movie to come. This sort of promotional clip (if a real production) would be distributed to as many media outlets as possible, primarily being television channels. This would give my production the maximum publicity available.

• Who would be the audience for your media product?
The only active audience that will be viewing my production will by my subject teacher in his evaluation. There will be other passive viewers such as my class mates and other school friends but their incentives for viewing the production will be entirely different and not particulary relative or beneficial to me.


• How did you attract/address your audience?
As my production was directed, filmed, produced, acted out and edited by teenage boys, the content and context was aimed primarily at that age range and sex. I attracted this audience by making the one and only actor a teenage male as well as the dialouge, humour and editing pace of the production. I addressed this audience by having a character either side of the desired age range so that they could relate to the child as they once were one and they could relate to the strict teacher as they are in the company of such people every day of their school lives. This gave the audience something to relate to more personally and sub-conciously raised their interest in the production.

• What have you learnt about technologies from the process of constructing this product?
Every element of the production of this movie involved electronic equipment ranging from a digital camera (in the form of my phone) to take photos of the hand drawn story boards that I had produced to a piece of software called iMovie that allowed me to create a professional looking product. Before I started this assignement, I had a little basic knowledge of how to use not only the Apple mac's but also 'iMovie'. Through trial & error and a whole lot of re-runs I now feel that I can confidently use iMovie to create a range of different styles of product. I also feel that as a result of our extensive knowledge of camera shots, composition and editing, I can capture and produce media products involving film much more competantly now!